[Music] welcome now the theme of the Alfa Laval stand is about make it happen now there are two things we focus on what is it we are trying to make happen and it really is in line with what our customers are doing we focus on two things reliability and taste now these two factors don't just come on themselves there is some underlying trends in the industry they have made us choose these two areas and there are four trends four key trends they're not new but they're very strong and the first trend in the brewery in the beverage industry you can see a very high focus on profit especially when it comes to sustainability it's about the use of water reduction of energy reduction of M&A emissions for example that's one trend the next is a focus on differentiation there's a lot of choice in the market right now so the producers are trying to find ways to be different to have different packaging to have different tastes so that's the other focus and we see this especially in the craft brewing area the third trend is diversification we hear now of the different producers of beer using beer as a base and then adding different flavors to them and making new products and they serve this differentiation and diversification all rely on trying to do new tastes using beer as the main ingredient and finally the focus on frequency we hear a lot about consumers trying to moderate how much alcohol they consume and when you survey people over 50% are willing to consume less alcohol but not willing to stop drinking so some of our customers have stated goals that by 2020 they will be producing non-alcoholic beer that is about 20% of their total production and this is a very high tranparent at now we're about 5% the key here is about keeping the customer and that's the frequency of contact so that's how we arrived at our theme of making it happen it's about flavors diversity and taste and here's an example of the kind of customer we're dealing with it's a typical craft brewer if you come around you can see it in the images the other is about yield waste reduction and reliability one of the key ingredients used in the brewery industry is hops as we show in this illustration and the IPA type beers are so popular the demand on hops is very high and the price of hops is increasing so we're had to find ways of using this resource in a more efficient manner productive manner so this is why we have yield as one of the tag lines that's very important so when we look at the spectrum of products that we have and display understand it's about making it happen from reliability to taste and they're arranged in that way intentionally where we have the first corner reliability all the way to taste and the other end and we have product experts at each stand that will give you an introduction of the challenge the solution and the benefits of each of these products at the end we will come back here and convene for a summary and if you have a QA I will take that session you